Strong companies benefit from recession marketing
According to a study by Penn State’s Smeal College of Business, strong companies increase their marketing spending and achieve superior business performance.
Archives for the ‘Advice’ Category
White Papers and Case Studies are Strong Sell Tools
One of the strongest tools any company has in its marketing arsenal is a well written and well crafted white paper or case study.
Decision Matrix
It can be hard to choose a person or agency to write a case study or white paper. Considerations of price, quality, and scalability come into play. Are we the right firm for you?
The Road Ahead
In a downturn, it’s tempting to bunker down. To cut spending to a minimum, to eliminate all non-critical expenses, to reduce the company to the minimum required to serve current customers, and to wait for the storm to be over.