Bob Scheier
Bob Scheier joins BrainTrust Editorial team. Scheier is a veteran and award-winning computer trade press reporter and editor, with over 16 years covering every major trend in IT technology, vendor business strategies, reseller channels and user trends.
Since 2000 he has produced white papers, case studies, email newsletters and other marketing collateral for leading IT vendors ranging from Microsoft to EMC, Sun and AT&T. He combines in-depth knowledge of information technology with years of experience covering the changing needs of the IT and business managers who buy information technology.
Along with stints at PC Week (now eWeek) and VARBusiness, he most recently served as technology editor at Computerworld.
Bob Scheier delivers top-quality written content such as white papers, case studies and email newsletters, on time and polished to the highest standards. With more than 20 years experience writing about information technology (as well as about IT customers), he can explain even the most technical or complex information in a way any target audience can understand.
Bob begins by understanding the target reader and the action you want that reader to take, and then drills into your technology to understand the market you operate in and what makes your product or service special. He then works closely with you to deliver content that gets the target messages across clearly and concisely.
